Portfolio 1

The Challenge:

Before working with Festibaba Media, the client had no experience running paid ads and was unsure if digital advertising could actually deliver results. She feared wasting her budget and had no strategy for attracting parents to register their children for her swimming program.

Her main challenges were:

• No paid advertising experience

• Low confidence in online ads

• Unclear offer and messaging

• Difficulty generating leads and registrations quickly

Our Approach:

We implemented a full performance-based strategy:

1) Business & Offer Strategy

• Sat down with the client to understand her goals

• Modified the offer to make it more compelling for parents

• Structured an incentive to encourage sign-ups

2) Creative Production

• Wrote a high-converting sales script for the offer
• Visited the training location to shoot professional video content
• Edited videos optimized for paid ads

3) Ad Campaign Execution

• Ran targeted Facebook Ads  to reach parents in the local area
• Monitored performance daily, optimising audiences and creatives
• Focused on generating high-quality leads and conversions

Results:

Within a single campaign cycle, the results exceeded expectations:

• Ad Spend: ₦130,232

• Campaign Duration: 25–30 days

• Leads Generated: 500+ qualified leads

• Revenue Generated: ₦2,000,000+

• Lead-to-Customer Conversion Rate: ~12%

• Return on Ad Spend (ROAS): 15×+

In less than one month, the client moved from zero confidence in paid advertising to generating over ₦2 million in revenue from a well-structured, performance-driven campaign.