2) Performance Advertising

This is where your strategy comes to life. At Festibaba Media, ads are a revenue-generating engine, not a vanity metric.

We manage campaigns across platforms such as Meta/Facebook, Instagram, and Tiktok  (depending on your business) with a clear focus: turn every ₦1 of ad spend into measurable revenue.

How We Work

1) Campaign Setup

• Create high-performing ad sets and creatives based on your strategy
• Install tracking and conversion pixels to measure every interaction

2) Audience Targeting & Testing

• Build and test multiple audiences to identify who converts best
• Retarget previous visitors or leads for higher ROI

3) Offer & Creative Testing

• Test multiple ad formats, hooks, and messages
• Identify winning creatives before scaling

4) Monitoring & Adjustment

• Daily or weekly monitoring to ensure ads hit revenue targets
• Reallocate budget toward high-performing campaigns

Outcome:
Ads that are consistently monitored, optimised, and delivering measurable revenue. You see real numbers, not just clicks or impressions.